The story behind
Lovey

Since 2016, we've funded over £500m to more than 11,000 UK businesses.

FCA regulated

Authorised credit lender

Excellent · 4.9 / 5

Trustpilot

Award-winning

British Bank Awards 2025

Over £500 million lent
11,000+ businesses funded
Funding in as little as 4 hours
2,000+ five-star reviews
Over £500 million lent
11,000+ businesses funded
Funding in as little as 4 hours
2,000+ five-star reviews
Over £500 million lent
11,000+ businesses funded
Funding in as little as 4 hours
2,000+ five-star reviews
Unemployable · FEBE Growth 100
A Maxed out Overdraft to £40m+
42 mins
Meet our founder

Why Jack started Lovey

In 2016, after seeing too many good UK businesses turned away by banks, Jack started Lovey.

He started it with one simple belief: Good businesses deserve better access to funding - faster.

Businesses shouldn't have to wait three weeks just to hear "no". That's what still drives us today.

"We built Lovey to say yes – fast – to the ones the banks overlook."

Jack Smith
Founder & CEO, Lovey

Awards & recognition

Trusted, awarded and growing fast

Our journey

One Idea. 11,000+ Businesses Helped

2023
Growing the team

As demand grew, so did our team. All focused on helping more UK businesses access the funding they need.

2024
£100 million funded

A major milestone. Over £100 million provided to UK businesses and thousands of ambitions backed along the way.

2025
Growing faster than ever

Our team passed 100 people as we funded more than £200 million and helped over 5,000 UK businesses.

2026
A new chapter

A new look. The same mission.
Lovey (formerly Love Finance) launched with a refreshed brand, but the goal stayed the same: making business finance faster, simpler and more human.

11,000+
11,000+ businesses helped

Every business has a different story. We're proud to have played a part in more than 11,000 of them.

Today
Today

We're one of the UK's fastest-growing business finance providers, and we're not done yet.

SHIFT happens

Why businesses choose Lovey

The five pillars of Lovey, summarised as S.H.I.F.T. - the principles that show up in every decision, every call, every yes.

S
Straightforward

We make the process easy, from enquiry to payout.

H
Hopeful

We look for reasons to say yes. Where others see risk, we see potential.

I
Invested

Your business is our business. Your growth is our win.

F
Fun

Finance doesn't have to feel corporate. We keep things friendly, personal and human.

T
Tenacious

Banks give up at the first hurdle. We find a way through.

Don't just take our word for it

Loved by thousands of UK businesses

Like the sound of us?

We're always on the lookout for good people who want to back great businesses.

See open roles