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Love Finance has officially changed its name, we’re now Lovey. 💜
It’s still the same team, the same mission, and the same fast, flexible SME loans you know and trust. We’ve just got a name that’s shorter, warmer, and easier to remember, perfectly reflecting how we support businesses across the UK.
Why the name Lovey?
We wanted a name that is shorter, sharper, and easier to recall, designed to stand out in a crowded financial market. “Lovey” captures the warmth, care, and human approach the company brings to supporting SMEs. Lovey is also a British word that reflects warmth and care, which is exactly how we approach every customer every day, the relationships we value most. It is memorable, recognisable, and future-ready, giving us flexibility as we continue to grow.
What’s changing with the rename?
You’ll now see Lovey across emails, documents, and our website. Beyond the name, it’s still the same team, the same people, and the same great service you know.
What’s staying the same?
Our mission to make lending simple, fast, and beautiful remains exactly the same. Alongside that, our commitment to fast, flexible, and tailored SME loans hasn’t changed. You’ll still get the same personal service, expert guidance, and care from our team, just now under a name designed for the future.
Do businesses/customers need to do anything?
Nope, no action needed from our customers. Just keep doing what you do best while we keep finding smarter ways to support your business growth.
Why now?
After years of rapid growth, we wanted a name that reflects who we are today and where we’re heading. It’s a small change that makes a big difference, helping us stand out and stay memorable in a busy financial market.
How quickly can businesses access funding?
Still the same, fast as ever! You can enquire in 60 seconds and receive funding in as little as 4 hours.*
Message from our Founder and CEO, Jack Smith:
"This change marks the start of a new chapter for the brand. It’s refresh reflecting on who we are today and positions us for the future. Lovey is a British term of endearment, and it captures the warmth and approachability that sit at the heart of how we work with our customers. The rename also reinforces our mission: making lending simple, fast, and beautiful, while preparing the business for growth ahead. Our new brand mirrors the innovation at our core and prepares us for the next chapter of our journey."
We are excited to unlock this new chapter as Lovey and to continue to help thousands of SMEs access the funding they need. 💜
🔗 Check your business loan options today!
*Subject to approval
